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Studio Legale Internazionale
Home Events The Chinese market: the operating instructions. How to enter the Chinese market in 3 steps

The Chinese market: the operating instructions. How to enter the Chinese market in 3 steps

May 15, 2014

Turin, 15 May 2014, 10.30 - 12.30
Fondazione dell’Avvocatura Torinese “Fulvio Croce”
Via Santa Maria, 1

Introductory Remarks
Moreno Martini Partner, Gianni Origoni Grippo Cappelli & Partners

Intervention: The services to Piedemont SMEs in China
Representative of Centro Estero per l’Internazionalizzazione

STEP 1: Know the market

The peculiarities of the Chinese market, Chinese entrepreneurs and the Chinese consumer. SWOT Analysis of China market
Domenico Russo Director, Deloitte

Legal and contractual factors of success in China
Alessia Pastori Senior Associate
Maria Zhu Associate
China Desk, Gianni Origoni Grippo Cappelli & Partners

STEP 2: Reaching the market

The various distribution channels in China
Domenico Russo Director, Deloitte

The choice of the distribution channel: legal aspects
Alessia Pastori Senior Associate
Maria Zhu Associate
China Desk, Gianni Origoni Grippo Cappelli & Partners

STEP 3: Consolidate the market

The Chinese company models with foreign capital: JV vs. WOFE
Alessia Pastori Senior Associate
Maria Zhu Associate
China Desk, Gianni Origoni Grippo Cappelli & Partners

Taxation in China - alternatives
Olderigo Fantacci Partner, Deloitte

5 key points for effective communication plan in China
Valentina Grilli and Laura Tersigni Marketing Managers, Studio Pleiadi

Case Study: The voice of an entrepreneur
Alberto Peyrani President, Olsa S.p.A.

Q & A

Cocktail